The YES Festival

The Brief

The YES Festival approached us with the challenge of developing a single, powerful communication image that would serve as the visual centrepiece of their marketing and advertising campaigns.

With a diverse program spanning visual arts, music, theatre, and literature, the festival needed an image that could capture the creative energy and inclusive spirit of the event while appealing to a wide audience.

The Results

The final image delivered exactly what The YES Festival envisioned — a striking, visually captivating piece that embodied the festival’s artistic spirit and drew immediate attention. With vibrant colours, dynamic design elements, and subtle nods to Scottish culture, the image became the face of the festival, resonating strongly with both local and international audiences.

Key results included:

A significant increase in engagement across social media platforms, with the image driving shares, likes, and festival buzz
Stronger brand recognition as the image created a consistent and memorable visual identity across all marketing materials
Boosted ticket sales and attendance, attributed in part to the bold and engaging visuals that captured the public’s imagination
Positive media attention, with the image featured in both print and digital press, enhancing the festival’s profile

Final visualised signpost within photo image

Deliverables

Hero Communication Image:
A single, high-impact visual designed to be the focal point of all festival marketing and advertising efforts.
Multi-Platform Adaptations:
Optimised versions for posters, billboards, flyers, social media, and digital ads, ensuring the image remained impactful across all formats.
Brand Integration:
Incorporation of festival logos, colour schemes, and typography to maintain brand consistency.
High-Resolution & Digital Formats:
Print-ready files suitable for large-scale displays and web-optimised versions for digital platforms.
Creative Consultation:
Close collaboration with the festival’s marketing team to ensure the image aligned with the artistic vision, target audience, and cultural narrative of the event.